WeChat marketing, Content marketing, Content management, ICP licence, Website design and localization

About Acoustiguide

Acoustiguide is the world’s first voice navigation company providing interactive audio and multimedia guides. Its hardware and content services have been applied to more than 600 museums, scenic spots, historical sites, tourist centers and urban sightseeing trails, including Metropolitan Art Museum (New York) and Louvre Museum (Paris). Acoustiguide’s creative team has been bringing pleasurable experiences to their customers since its establishment in the 1950’s.

What was the idea?

Acoustiguide has always put great emphasis on maintaining good relationships with partners and customers outlined by their continuous assistance, subsequent follow-ups with personnel, marketing and training.

Having already developed reliable affiliations with several prominent museums in China, Acoustiguide saw an opportunity to connect directly with their core user base and position themselves as a key opinion leader (KOL) in the field of arts and culture in China.

It was, therefore, essential that the online user experience matched their world-class reputation offline.

How Up2China helped

Up2China’s work started with designing a fully optimized Acoustiguide Website for mainland China, which ensured a loading speed of fewer than 3 seconds and a top ranking on Chinese search engines.

After extensive research and customer profiling, we then set about crafting a tailor-made content marketing strategy. In addition to creating Mandarin-based audio and video guides, Up2China produced engaging and shareable social content to inspire those with a growing interest in museums and exhibitions across China.

We’re currently helping Acoustiguide to establish themselves as the go-to WeChat media channel for arts and culture through extensive promotion and collaborations with other KOLs in the sector.

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Get In Touch

  • 1103, Block 2, SunDynasty, No. 27, South Renmin Road, Wuhou District, Chengdu, China
  • Unit 1109,11/F Kowloon Centre, 33 Ashley Rd, Tst Kln, Hong Kong
  • +86 15608051987