Up2China plays a leading role in the 5th annual Israel-China Mianyang Conference /Jamila Dahoum



Last week, over 60 Israeli companies gathered in Mianyang, in Sichuan province for 3 days for a high-tech expo as part of the 25 year since China-Israel bilateral relationships. Israel was the honoured host and the expo had a record breaking number of Israeli firms, more than have ever taken part in any expo in China. This indicates China’s increasing diplomatic ties with Israel. Overall, over 700 firms from more than 40 countries attended the expo.

The Israel-China relationship has strengthened in recent years and 2017 is the first year of the China-Israel innovation partnership. China is Israel’s third largest trading partner and in the first half of 2017, Chinese companies invested almost $40m into Israel, furthermore Israel’s investment into China is growing. This clearly indicated the growing relationship between the two countries and the expo acted as a great way to promote coordinated development and allowed the Israeli consulate and Sichuan province to agree on a plan of action to promote cooperation in 10 industries.

Up2China attended the expo and represented ourselves and 5 companies (Zero gravity, Natural Sea Beauty, Curalife, Botanifique and Acoustiguide). We reached out to each of these companies to make them aware of the expo, we designed individual booths and catalogues for each company.

We also had 2 of our employees working at each booth, providing demonstrations of the products and sales pitches. This increased awareness of the products, promoted the brands and increased sale volume. Sales volume reached more than 60,000CNY over the three days.

In addition to this, we also worked with an array of our other clients whose booths we did not run, but we organised for them to be there.

Furthermore we organised B2B meetings in order to meet distributers. Increasing our exposure and visibility and improving relationships in order to promote brand awareness.

Each stall gained a lot of interest and we set up a game prior to the expo which allowed individuals to scan each of our QR codes in order to win a prize. This increased exposure and awareness of each of our clients.

Overall, the Mianyang expo was a very successful 3 day endeavour that enabled Up2China to successfully promote many of our clients, increase visibility, improve brand awareness, as well as a great opportunity for us to reach out to distributers and to understand even more about the Israel-China relationship.

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