海蕴Natural Sea Beauty



Saros group are a bi-national trading company that connect high end Israeli products with the rising demand in China. The main focus of Saros group is to target the growing middle class segment in China. They have developed beauty products from the Dead Sea that target this market accordingly. They represent and distribute leading Israeli cosmetic brands in China.

Having identified a growing market in China meant that Saros group needed to develop their online presence in China. Saros appointed us to enhance their online presence in China by running their distribution services (Taobao and WeChat store) as well as their marketing.

We utilised marketing tools in order to increase Saros’ brand awareness. We set up and now run an official WeChat account and Weibo account on their behalf, where we provide valuable content in order to promote the Saros brand and reach new customers. Furthermore, we run their Taobao account: selling their beauty products and also use it as a way to reach out to distributers. We also use Taobao’s advertising services to further market the brand. Furthermore, we engage in offline selling, meeting with distributors, promoting their brand and attending events.

https://shop428544337.taobao.com/

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