WeChat marketing, Weibo marketing, Social media management, ICP licence, Website design and localization, E-commerce

Oilyland’s vision is to bring the taste of premium quality olive oil and Dead Sea flavoured salt to customers around the world.

They teamed up with Up2China to help create a successful market entry strategy and establish their online presence in China. We guided them through the initial stages of e-commerce website design, localization and server hosting as well as integrating payment solutions suitable for the Chinese market (AliPay).

This was supported by a robust SEO strategy placing them in the top rankings for ‘olive oil and ‘Israeli olive oil’ on Chinese search engines, as well as setting up official accounts on Chinese social media networks (WeChat and Weibo).

Our team of experienced writers created bespoke content to drive traffic through these channels, building more than 1,000 WeChat followers in the first few months alone. With such positive engagement, we took it one step further - opening a WeChat store, allowing consumers to buy directly through the app.

As part of their offline strategy, Oilyland also took advantage of our wide network of contacts to establish strong partnerships with a number of distributors.

The product is a perfect fit with the aspiring middle classes and Oilyland are now enjoying considerable sales revenue from the Chinese market.

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