Your Partner for China Market
Entry and Growth
Up2China enables international companies to establish their operation in China with local expertise and support to gain customers, manage online sales, generate B2B leads, and reach customers through cross-border e-commerce.
The advantage of proximity
Local Experience. A Clearer Way Forward
With over a decade of experience, we give international brands a deeper understanding of Chinese customers — and turn that knowledge into action
A Team That Understands Both Markets
Our international and Chinese specialists adapt your brand for local customers while keeping its identity.
Clear Reporting, Practical Decisions
See where your budget goes, how your business performs, and what needs attention next.
Support Beyond the Launch
From daily operations to customer retention, we support your business as it grows.
Brands supported
100+
Star Tmall service provider
5
Product categories
15
Team members
60+
Office locations
4
Integrated capabilities
Support for Your Next Step in China
Our China market entry solutions combine e-commerce, digital marketing, and B2B promotion for new launches and established brands.
E-Commerce
Launch and grow your China store with local operations, marketing, and customer retention.
Digital Marketing
Build brand visibility through localized websites, social media, content, and search.
B2B Marketing
Reach decision-makers and generate qualified leads through search, content, and targeted outreach.
Featured case studies
See What That Looks Like in Practice
Explore how we help international brands enter the Chinese market, connect with customers, and turn strategy into measurable results.
B2C · E-Commerce
Growing a Men’s Vitality Brand in China
We launched a Tmall Global flagship store and combined in-platform promotion with influencer campaigns to build visibility, drive searches, and generate sales.
644%
Month-over-month increase in search popularity
640K+
Exposures from one viral post
1.4
ROI from Bilibili KOL video campaigns
B2B · Technology
More Qualified Leads for a B2B Technology Company
We combined an SEM and SEO approach with targeted outreach to generate more qualified B2B sales opportunities.
50%
Lower cost per lead
300%
Increase in marketing-qualified leads
1,200+
Leads in the third quarter
B2C · Skincare & Wellness
Growing a Skincare and Wellness Brand in China
We refined store positioning and combined membership strategies with influencer campaigns to grow skincare sales in China.
156%
Growth in Taobao brand searches in January 2024
200%
Year-over-year sales growth for Vitamin C cream
57.2%
Share of total sales from members in 2024
B2B · Autonomous Driving
Building Technical Credibility for Autonomous Driving in China
We combined technical website localization, Baidu-first SEO, and PR across 15+ platforms to establish authority and visibility in China.
230%
Organic traffic growth in 8 months
41%
Sessions lasting more than 3 minutes
Top 3
Baidu rankings for 12 priority keywords
Our Clients
Brands We Work With
Trusted by international brands building and growing their business in China.
Our Partners
Meet Our Founder
“To be successful in China, you need to see the market as it is, not as we expect it to be.”
Shlomi Mahfouda founded Up2China to help international brands grow in China. Having lived and worked in China, he brings over a decade of experience helping 100+ companies build their online presence, open sales channels, and reach local customers.
He also co-founded DIGATE, a platform that helps brands plan and manage e-commerce and digital marketing across Asia using data. That experience shapes Up2China’s practical approach: understanding your needs and bringing international and local teams together to turn plans into action.
Shlomi Mahfouda
Founder & CEO, Up2China
Market intelligence
Insights for Doing Business in China
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Little Red Book Marketing for Global Brands
Little Red Book marketing means building brand awareness and purchase intent on Xiaohongshu (also called RED), a Chinese lifestyle platform where users post “notes”…
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CIIE Opens a Cross-Border E-Commerce Zone: What It Takes to Sell in China After the Booth
Shanghai, November 2026. The 9th China International Import Expo (CIIE) runs from November 5 to 10 at the National Exhibition and Convention Center in…
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What Is a Chinese AI Search Engine? A Brand Guide
A Chinese AI search engine is a search product built for users in mainland China. Instead of a page of ranked links, it answers…
What’s Your Next Move in China?
Tell us what you’re planning or where you’re running into challenges. We’ll clarify your options and map out the right next step.